Marketing and Selling - Marketing Without Advertising(1), ® Marketing

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3rd edition
Marketing
Advertising
by Michael Phillips & Salli Rasberry
edited by Peri Pakroo
Without
An Important Message to Our Readers
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3rd edition
Marketing
Advertising
by Michael Phillips & Salli Rasberry
edited by Peri Pakroo
Without
Keeping Up-to-Date
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This book was last revised in:
April 2001.
THIRD Edition APRIL 2001
Editor PERI PAKROO
Cover Design TONI IHARA
Book Design TERRI HEARSH
Production SARAH HINMAN
Proofreading SHERYL ROSE
Index NANCY MULVANY
Printing BERTELSMANN SERVICES, INC.
Phillips, Michael, 1938-
Marketing without advertising / by Michael Phillips & Salli Rasberry.--3rd ed.
p. cm.
Includes index.
ISBN 0-87337-608-0
1. Marketing. 2. Small business--Management. I. Rasberry, Salli. II. Title.
HF5415 .P484 2000
658.8--dc21
00-056863
Copyright © 1986, 1997 and 2001 by Michael Phillips and Salli Rasberry.
ALL RIGHTS RESERVED. Printed in the U.S.A.
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94710.
Acknowledgments
With special thanks to Soni Richardson and Michael Eschenbach,
Daniel Phillips, Tom Hargadon and Mary Reid.
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