Market Leader Pre-intermediate 3rd edition, Język angielski, SZKOŁY WYŻSZE

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..
3rd Edition
l
Pre-intermediate
David Cotton David Falvey Simon Kent
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DISCUSSION
TEXTS
LANGUAGE WORK
SKILLS
CASE STUDY
Talk about your
Listening: An interview with
Career moves
Telephoning:
You)uice: Decide
on the successful
candidate for a job
Writing: e-mail
UNIT
1
CAREERS
career plan
the Finance Director of a
making contact
V
Modals 1: ability,
company
Reading: Facebook
proile 'could damage
job prospects'-
Telegraph
requests and offers
)
page6
Talk about
Reading: India: Tata's search
Describing companies
Presenting your
Dino Conti Ice Cream:
Decide on the best
way to invest in a
company's future
Writing: proposal
UNIT2
COMPANIES
companies
for a new CEO-
Financial
Times
Is John Lewis the best
company in Britain to work
for?-
Guardian
Listening: An interview with
the CEO of a food company
company
Present simple and
present continuous
)
page
14
Talk about
Listening: An interview with
Making sales
Negotiating:
reaching
A partnership
agreement: Work on a
proposed partnership
between a jet charter
company and a hotel
group
Writing: letter
UNIT3
SELLING
shopping habits
the Director of Marketing of
a TV shopping channel
Reading: Women on top in
new sales industry survey­
web article
Modals 2:
must, need to,
agreement
have to, should
)
page 22
WORKING ACROSS CULTURES:
1
SAYING
'
NO
'
POLITELY
)
page30
)
page32
REVISION UNIT A
DISCUSSION
TEXTS
LANGUAGE WORK
SKILLS
CASE STUDY
Discuss what
makes a great
idea
Listening: An interview with a
researcher
Reading: Who needs
translators?- web article
Safer cycling- web article
Going for gold- web article
Verb and noun
The new attraction:
Decide on the best
idea for a new
attraction
Writing: report
�
Successful
UNIT4
combinations
meetings
i��
_,.
GREAT IDEAS
.
Past simple and
past continuous
)
page36
Discuss stressful
situations and
activities
Listening: An interview with
the Director of Marketing at
a health consultancy
Reading: Over half of business
owners feeling increasingly
stressed -web article
Stress in the workplace
Participating
in
Davies-Miller
Advertising: Suggest
ways of reducing
stress amongst staff
UNIT
5
STRESS
discussions
Past simple and
present perfect
)
page
44
Writing: report
Discuss corporate
entertaining
Listening: An interview with the
Chief Executive of a corporate
entertainment company
Reading: Interview with three
corporate entertainment
experts
Eating and drinking
Socialising:
Organising a
conference: Choose
the location for a
sales conference
Writing: e-mail
UNIT6
ENTERTAINING
greetings and
small talk
Multiword verbs
)
page 52
WORKING ACROSS CULTURES:
2
DOING BUSINESS INTERNATIONALLY
=
page60
)
page62
REVISION UNIT B
WRITING FILE
ACTIVITY FILE
)
page
132
l
page 126
.
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 CONTENTS
DISCUSSION
TEXTS
LANGUAGE WORK
SKILLS
CASE STUDY
Discuss new
businesses and
business seclors
Listening: Interviews with
Economic terms
Dealing with
numbers
Taka Shimizu Cycles:
Choose the location
for a new factory
Writing: e-mail
UNIT7
NEW BUSINESS
the CEO of a money-transfer
Time clauses
company and the CEO of a
food company
Reading: Internet whiz-kid's
discount idea makes billions
in two years-
Financial Times
Help with exports-
Financial Times
�
page 66
Talk about the
marketing mix
and marketing
campaigns
Listening: An interview
Word partnerships
Telephoning:
exchanging
information
Wincote International:
Devise a plan to
improve sales at an
outdoor-clothing
company
Writing: e-mail
- ·-J
�-
UNITS
with the European
Marketing Manager of a
·.
Questions
MARKETING
:
pharmaceutical company
Reading: Adidas targets
the Chinese interior-
Financial Times
�
page 74
Discuss how and
when to plan
Listening: An interview
Making plans
Meetings:
interrupting
and clarifying
European Press and
Media Corporation:
Plan a new issue of
a magazine
UNIT9
PLANNING
with a business consultant
Talking about
and author
Reading: When there's no
future plans
�
page 82
Plan A-
Financial Times
Writing: letter
�
page90
WORKING ACROSS CULTURES: 3 INTERNATIONAL CONFERENCE CALLS
�page 92
REVISION UNIT C
DISCUSSION
TEXTS
LANGUAGE WORK
SKILLS
CASE STUDY
Discuss the
qualities of a
good manager
Listening: An interview
with the author of a
management book
Reading: Share the power­
Financial Times
Verbs and prepositions
Reported speech
Socialising and
entertaining
Ashley Cooper Search
Agency: Advise
on improving staff
relations at a property
company
Writing: report
UNIT
10
MANAGING
·
•
PEOPLE
�
pag
e
96
Do a quiz on
managing conflict
Listening: An interview
with an expert in dispute
resolution
Reading: Intervening
quickly in cases of conflict
-
Chartered Institute
a{
Personnel and Development
Word-building
Conditionals
Negotiating:
dealing with
conflict
Herman
Corrie
Teas: Decide whether
a company should
accept a buy-out offer
&
UNIT
11
CONFLICT
�
page 104
Writing: letter
Discuss products
Listening: An interview with
the editor of a news network
Reading: A path to salvation
through innovation-
Financial Times
Describing products
Passives
Presenting a
product
The George Marshall
Awards: Choose
the winner of a
product-innovation
competition
Writing: report
..,
UNIT
12
»1
j
PRODUCTS
�
page 112
�
page 120
WORKING ACROSS CULTURES: 4 PREPARING TO DO BUSINESS INTERNATIONALLY
�page 122
REVISION UNIT D
GLOSSARY
GRAMMAR REFERENCE
AUDIO SCRIPTS
�page
167
�page
141
�page
153
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 What is
Market Leader,
and who is it fo r?
Market Leader is a multi-level business English course for businesspeople and students of business
English. It has been developed in association with the Financial Times, one of the leading sources of
business information in the world. It consists of
12
units based on topics of great interest to everyone
involved in international business.
This third edition of the Pre-intermediate level features completely updated content and a
significantly enhanced range of authentic resource material, reflecting the latest trends in the
business world. If you are in business, the course will greatly improve your ability to communicate
in English in a wide range of business situations. If you are a student of business, the course will
develop the communication skills you need to succeed in business and will enlarge your knowledge
of the business world. Everybody studying this course will become more fluent and confident in using
the language of business and should increase their career prospects.
The authors
David Falvey
(
left
)
has over
25
years' teaching and managerial experience in the UK, Japan and Hong
Kong. He has also worked as a teacher trainer at the British Council in Tokyo, and was previously
Head of the English Language Centre and Principal Lecturer at London Metropolitan University.
David Cotton
(
centre
)
has over 40 years' experience teaching and training in EFL, ESP and English for
Business, and is the author of numerous business English titles, including Agenda, World of Business,
International Business To pics and Keys to Management. He is also one of the authors of the best­
selling Business Class. He was previously a Senior Lecturer at London Metropolitan University.
Simon Kent
(
right
)
has over 20 years' teaching experience, including three years as an in-company
trainer in Berlin at the time of German reunification. He is currently a Senior Lecturer in business
and general English, as well as having special responsibility for designing new courses at London
Metropolitan University.
4
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INTRODUCTION
What is in the units?
You are offered a variety of interesting activities in which you discuss the topic
of the unit and exchange ideas about it.
STARTING UP
You will learn important new words and phrases which you can use when you carry
out the tasks in the unit. You can find definitions and examples, and listen to the
pronunciation of new vocabulary in the i-Giossary feature on the DVD-ROM. The
DVD-ROM also contains practice exercises. A good business dictionary, such as the
Longman Business English Dictionary, will also help you to increase your business
vocabulary.
VOCABULARY
You will read authentic articles on a variety of topics from the Financial Times and
other newspapers and books on business. You will develop your reading skills and
learn essential business vocabulary. You will also be able to discuss the ideas and
issues in the articles.
READING
You will hear authentic interviews with businesspeople and a variety of scripted
recordings. You will develop listening skills such as listening for information and
note-taking. You can also watch the interviews and find further practice exercises
on the DVD-ROM.
LISTENING
This section focuses on common problem areas at Pre-intermediate level. You will
become more accurate in your use of language. Each unit contains a Language
review box which provides a review of key grammar items. A Grammar reference
section can be found at the bac
_
k of the book and on the DVD-ROM. The DVD-ROM
also provides extra grammar practice.
LANGUAGE REVIEW
You will develop essential business communication skills, such as making
presentations, taking part in meetings, negotiating, telephoning and using English
in social situations. Each Skills section contains a Useful language box, which
provides you with the language you need to carry out the realistic business tasks
in the book. The DVD-ROM supplements the Course Book with additional activities.
SKILLS
The Case studies are linked to the business topics of each unit. They are based
on realistic business problems or situations and allow you to use the language
and communication skills you have developed while working through the unit.
They give you the opportunity to practise your speaking skills in realistic business
situations. Each Case study ends with a writing task. Aher you've finished the Case
study, you can watch a consultant discussing the issues it raises on the DVD-ROM.
CASE STUDY
These four units focus on different aspects of international communication.
They help to raise your awareness of potential problems or misunderstandings
that may arise when doing business with people from different cultures.
WORKING ACROSS
CULTURES
'
Market Leader Pre-intermediate third edition also contains four revision units,
each based on material covered in the preceding three Course Book units.
Each revision unit is designed so that it can be completed in one session
or on a unit-by-unit basis.
REVISION UNITS
5
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