Marketing For Dummies

Marketing For Dummies, Angielski, FOR DUMMIES series

[ Pobierz całość w formacie PDF ]
Get More and Do More at Dummies.com
®
Start with
FREE
Cheat Sheets
Cheat Sheets include
• Checklists
• Charts
• Common Instructions
• And Other Good Stuff!
To access the Cheat Sheet created specifically for this book, go to
www.dummies.com/cheatsheet/marketing
Get Smart at Dummies.com
Dummies.com makes your life easier with 1,000s
of answers on everything from removing wallpaper
to using the latest version of Windows.
Check out our
• Videos
• Illustrated Articles
• Step-by-Step Instructions
Plus, each month you can win valuable prizes by entering
our Dummies.com sweepstakes. *
Want a weekly dose of Dummies? Sign up for Newsletters on
• Digital Photography
• Microsoft Windows & Office
• Personal Finance & Investing
• Health & Wellness
• Computing, iPods & Cell Phones
• eBay
• Internet
• Food, Home & Garden
Find out “HOW” at Dummies.com
*Sweepstakes not currently available in all countries; visit Dummies.com for official rules.
Marketing
FOR
DUMmIES
‰
3
RD EDITION
by Alexander Hiam
Author of
Marketing Kit For Dummies,
3rd Edition
Marketing For Dummies, 3rd Edition
Published by
Wiley Publishing, Inc.
111 River St.
Hoboken, NJ 07030-5774
www.wiley.com
Copyright © 2009 by Wiley Publishing, Inc., Indianapolis, Indiana
Published by Wiley Publishing, Inc., Indianapolis, Indiana
Published simultaneously in Canada
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or
by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permit-
ted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written
permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the
Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600.
Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley
& Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at
www.wiley.com/go/permissions
.
Trademarks:
Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the
Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, Making Everything
Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/
or its af liates in the United States and other countries, and may not be used without written permission.
All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not associated
with any product or vendor mentioned in this book.
LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO
REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE
CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT
LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE
CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES
CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE
UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR
OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF
A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE
AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATION
OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF
FURTHER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE
INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY
MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK
MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN
IT IS READ.
For general information on our other products and services, please contact our Customer Care
Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.
For technical support, please visit
www.wiley.com/techsupport
.
Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may
not be available in electronic books.
Library of Congress Control Number: 2009934563
ISBN: 978-0-470-50210-5
Manufactured in the United States of America
10 9 8 7 6 5 4 3 2 1
About the Author
Alexander Hiam
is a consultant, corporate trainer, and public speaker with
20 years of experience in marketing, sales, and corporate communications.
He’s the director of Insights for Marketing, which offers a range of market-
ing services including design, branding, and strategy consultations for both
nonpro t and for-pro t marketers. He’s also active in developing the next gen-
eration of leaders in the workplace through his educational publishing rm,
Trainer’s Spectrum.
Alexander has an MBA in marketing and strategic planning from the Haas
School at U.C. Berkeley and a BA from Harvard. He has worked as a marketing
manager for both smaller high-tech rms and a
Fortune
100 company, led cre-
ative retreats for top consumer and industrial rms, and served as an instruc-
tor at the business school at U. Mass Amherst, where he taught marketing
and advertising.
He is the coauthor of the bestseller
The Portable MBA in Marketing
(Wiley),
as well as numerous other books and training programs. Additionally, he has
consulted to a wide range of companies, nonpro ts, and government agencies.
Alexander is also the author of a companion volume to this book,
Marketing
Kit For Dummies,
3rd Edition (Wiley), which includes more detailed coverage
of many of the hands-on topics involved in creating great advertising, direct-
mail letters, Web sites, publicity campaigns, and marketing plans. On the CD
that comes with
Marketing Kit For Dummies,
3rd Edition, you’ll nd forms,
checklists, and templates that may be of use to you. Also, he maintains an
extensive Web site of resources (
www.insightsformarketing.com
) that
he organized to support each of the chapters in this book.
[ Pobierz całość w formacie PDF ]

zanotowane.pl

doc.pisz.pl

pdf.pisz.pl

mement.xlx.pl