Marketing Riches

Marketing Riches, Marketing & PR

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Marketing Riches: 100 Killer Marketing Secrets!
by Larry Dotson
Copyright © 2005 by L.D. Publishing
All rights reserved. Reproduction and distribution
are forbidden. No part of this publication shall be
reproduced, stored in a retrieval system, or
transmitted by any other means, electronic,
mechanical, photocopying, recording, or otherwise,
without written permission from the publisher.
This publication is designed to provide accurate
and authoritative information with regard to the
subject matter covered. It is sold with the
understanding that the author, and the publisher
is not engaged in rendering legal, accounting, or
other professional advice. If legal advice or other
professional assistance is required, the services of
a competent professional should be sought.
Larry Dotson and L.D. Publishing does not accept
any responsibility for any liabilities resulting from
the actions of any parties involved.
Note: This is not a free ebook. It is for your own use.
Don't give it away to others.
1 Use a "P.S." at the end of your ad copy. This
is where you either want to repeat a strong benefit
or use a strong close, like a free bonus. For example,
"P.S. You can get (product), worth over ($), for the
low price of ($)!" Another example, "P.S. I can not
guarantee the (No.) bonuses will be here tomorrow!"
2 Publish a free e-book and give it away from your
web site or in your e-zine. This will increase your
traffic, sales and e-zine subscribers. For example,
"FREE E-book Worth Over ($)!" Another example,
"Increase Your Traffic By Giving Away This Free
E-book!"
3 Create multiple streams of income with your web
site. You could sell your own products, join affiliate
programs, sell advertising space, etc. For example,
offer people a free e-zine then you can sell them
e-zine classifieds. Another example, sell your own
product then follow-up with a back-end offer from a
related product from an affiliate program you have
joined.
4 Let your readers know this specific package will
not be offered again. You must create urgency so
people ‘buy now’. You can always sell the same
product but not with the same bonuses or price.
For example, you could say, "We will only be offering
460 of them at this low price, order now!"
5 Create new products or services only if there is
a strong need for them. You won't have anyone to
sell them to if you don't have a market. For example,
you could survey your e-zine subscribers or web
site visitors and just ask them what kind of products
they are interested in buying.
6 Sell your back-end products to your customers
right after they order. Take them to a "Thank You"
web page that includes other products you sell. For
example, if you were selling perfume you could
offer make-up as a back-end product. Another
example, if you were selling coffee you could sell
coffee cups as a back-end product.
7 Increase your opt-in e-mail list quickly by giving
away a product at no cost. Just require people to
subscribe to your e-zine in exchange. There are
thousands of e-zines offering freebies for sign ups.
Your freebie needs to be original, timely and possess
high perceived value.
8 Include content and free items on your web site
that promote the products you're selling. If people
don't read your ads, they may read what you’re
offering. For example, if you have freebies they
can download, like software, include your ad in it.
Another example, if you publish free articles, place
your ad in the middle or at the end of the article.
9 You could add some sub-headlines in your ad
copy. Sub-headlines act just like headlines; they
grab the reader' s attention. They'll keep the readers
interested as they continue to read your ad. They
are almost like transitions or copy connectors; the
sub-headlines will interest and carry the reader to the
next part.
10 Persuade visitors to buy your product by telling
them the future. Tell them what'll happen with their
life in the future if they buy or don't buy. For example,
if you were selling a book about getting over shyness
you could say, "Imagine walking up to any stranger
and starting a conversation with them without any
hesitation."
11 Sign up to win web site awards. When you win,
some award sites publish your web site link, name
and description on their site. You could tell people
on your web site about the awards you’ve won. For
example, "Here are all the awards we have won in
the past (no.) years:.."
12 Provide a "Contact Page" on your web site.
Give your visitors as many options to contact you
as possible. This'll add credibility to your business.
For example, Contact us by email ####@#####,
by phone ###-###-####, by fax ###-###-####,
etc.
13 Utilize a simple form of viral marketing. Write, or
have someone else write, a small report with your
ad included in it and allow others to give it away.
For example, in your report say, "You have our
permission to give this report away." Another example,
“Give this report away to your visitors or newsletter
subscribers.”
14 Improve your business by promoting customer
feedback. Tell them you want their honest opinions
about your business, good or bad. For example,
“Please send us your comments, good or bad.”
Another example, “Let us know how we can improve
our web site or product.”
15 Design your packaging so it sells your products.
Utilize colors and lettering that make your product
more attractive to your prospects. You don't want
colors that make it hard to read. For example, you
don't want dark blue letters on a black background.
16 Compare your product's guarantee to your main
competitors. Find a niche where you can design
your guarantee to be more powerful. For example,
“Our guarantee is twice as strong as our competitors
because we give you double your money back.”
Another example, “Unlike our competitors’ guarantee,
you have three times as long to try out our product
before you are charged.”
17 Try not to assume your audience understands
everything in your ad copy. If you have words they
may not know the meaning of, define them. For
example, “When I say the word, I mean...” Another
example, “You may not understand the word ( ), it
means...”
18 Build alliances with other online businesses. You
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