Master visually web design

Master visually web design, Usability

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Web Design
TM
by Carrie F. Gatlin and Michael Toot
From
®
&
Best Selling Books • Digital Downloads • e-Books • Answer Networks • e-Newsletters • Branded Web Sites • e-Learning
New York, NY • Cleveland, OH • Indianapolis, IN
Master VISUALLY
™
Web Design
Trademark Acknowledgments
Published by
Hungry Minds, Inc.
909 Third Avenue
New York, NY 10022
Hungry Minds, the Hungry Minds logo, Visual, the Visual logo,
Master VISUALLY, Read Less, Learn More and related trade dress
are registered trademarks or trademarks of Hungry Minds, Inc., in
the United States and/or other countries and may not be used
without written permission. The maranGraphics logo is a registered
trademark or trademark of maranGraphics, Inc. All other
trademarks are property of their respective owners. Hungry Minds,
Inc. and maranGraphics, Inc. are not associated with any product
or vendor mentioned in this book.
Macromedia Software Copyright ©1996-2000. Macromedia, Inc. 600
Townsend Street, San Francisco, CA 94103 USA. All Rights Reserved.
Macromedia, Dreamweaver, Fireworks, and Flash are trademarks or
registered trademarks of Macromedia, Inc., in the United States
and/or other countries.
FOR PURPOSES OF ILLUSTRATING THE CONCEPTS AND
TECHNIQUES DESCRIBED IN THIS BOOK, THE AUTHOR HAS
CREATED VARIOUS NAMES, COMPANY NAMES, MAILING,
E-MAIL AND INTERNET ADDRESSES, PHONE AND FAX
NUMBERS AND SIMILAR INFORMATION, ALL OF WHICH ARE
FICTITIOUS. ANY RESEMBLANCE OF THESE FICTITIOUS
NAMES, ADDRESSES, PHONE AND FAX NUMBERS AND
SIMILAR INFORMATION TO ANY ACTUAL PERSON, COMPANY
AND/OR ORGANIZATION IS UNINTENTIONAL AND PURELY
COINCIDENTAL.
Copyright © 2002 Hungry Minds, Inc.
Certain designs and illustrations copyright © 1992-2001 maranGraphics, Inc.,
used with maranGraphics’ permission. All rights reserved. No part of this book,
including interior design, cover design, and icons, may be reproduced or
transmitted in any form, by any means (electronic, photocopying, recording, or
otherwise) without the prior written permission of the publisher.
maranGraphics, Inc.
5755 Coopers Avenue
Mississauga, Ontario, Canada
L4Z 1R9
Library of Congress Control Number: 2001092066
ISBN: 0-7645-3610-9
Printed in the United States of America
10 9 8 7 6 5 4 3 2 1
1V/RV/RQ/QS/IN
Distributed in the United States by Hungry Minds, Inc.
Distributed by CDG Books Canada Inc. for Canada; by Transworld Publishers
Limited in the United Kingdom; by IDG Norge Books for Norway; by IDG Sweden
Books for Sweden; by IDG Books Australia Publishing Corporation Pty. Ltd. for
Australia and New Zealand; by TransQuest Publishers Pte Ltd. for Singapore,
Malaysia, Thailand, Indonesia, and Hong Kong; by Gotop Information Inc. for
Taiwan; by ICG Muse, Inc. for Japan; by Intersoft for South Africa; by Eyrolles for
France; by International Thomson Publishing for Germany, Austria and
Switzerland; by Distribuidora Cuspide for Argentina; by LR International for
Brazil; by Galileo Libros for Chile; by Ediciones ZETA S.C.R. Ltda. for Peru; by
WS Computer Publishing Corporation, Inc., for the Philippines; by
Contemporanea de Ediciones for Venezuela; by Express Computer Distributors for
the Caribbean and West Indies; by Micronesia Media Distributor, Inc. for
Micronesia; by Chips Computadoras S.A. de C.V. for Mexico; by Editorial Norma
de Panama S.A. for Panama; by American Bookshops for Finland.
For corporate orders, please call maranGraphics at 800-469-6616 or
fax 905-890-9434.
For general information on Hungry Minds’ products and services please contact
our Customer Care Department within the U.S. at 800-762-2974, outside the U.S.
at 317-572-3993 or fax 317-572-4002.
For sales inquiries and reseller information, including discounts, premium and
bulk quantity sales, and foreign-language translations, please contact our
Customer Care Department at 800-434-3422, fax 317-572-4002, or write to
Hungry Minds, Inc., Attn: Customer Care Department, 10475 Crosspoint
Boulevard, Indianapolis, IN 46256.
For information on licensing foreign or domestic rights, please contact our Sub-
Rights Customer Care Department at 212-884-5000.
For information on using Hungry Minds’ products and services in the classroom or
for ordering examination copies, please contact our Educational Sales Department at
800-434-2086 or fax 317-572-4005.
For press review copies, author interviews, or other publicity information, please
contact our Public Relations Department at 317-572-3168 or fax 317-572-4168.
For authorization to photocopy items for corporate, personal, or educational use,
please contact Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA
01923, or fax 978-750-4470.
Screen shots displayed in this book are based on pre-released software and are
subject to change.
Permissions
maranGraphics
Certain text and illustrations by maranGraphics, Inc., used with
maranGraphics’ permission.
is a trademark of Hungry Minds, Inc.
LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND AUTHOR HAVE USED
THEIR BEST EFFORTS IN PREPARING THIS BOOK. THE PUBLISHER AND AUTHOR MAKE NO
REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR
COMPLETENESS OF THE CONTENTS OF THIS BOOK AND SPECIFICALLY DISCLAIM ANY
IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.
THERE ARE NO WARRANTIES WHICH EXTEND BEYOND THE DESCRIPTIONS CONTAINED IN
THIS PARAGRAPH. NO WARRANTY MAY BE CREATED OR EXTENDED BY SALES
REPRESENTATIVES OR WRITTEN SALES MATERIALS. THE ACCURACY AND COMPLETENESS
OF THE INFORMATION PROVIDED HEREIN AND THE OPINIONS STATED HEREIN ARE NOT
GUARANTEED OR WARRANTED TO PRODUCE ANY PARTICULAR RESULTS, AND THE ADVICE
AND STRATEGIES CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY INDIVIDUAL.
NEITHER THE PUBLISHER NOR AUTHOR SHALL BE LIABLE FOR ANY LOSS OF PROFIT OR
ANY OTHER COMMERCIAL DAMAGES, INCLUDING BUT NOT LIMITED TO SPECIAL,
INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES.
U.S. Corporate Sales
Contact maranGraphics
at (800) 469-6616 or
fax (905) 890-9434.
U.S. Trade Sales
Contact Hungry Minds
at (800) 434-3422
or (317) 572-4002.
 Praise for Visual books...
“If you have to see it to believe it,
this is the
book for you!”
–PC World
“Your books are superior! An avid reader since
childhood, I’ve consumed literally tens of thousands
of books, a significant quantity in the learning/teaching
category.
Your series is the most precise,
visually appealing and compelling to
peruse.
Kudos!”
–Margaret Rose Chmilar (Edmonton, Alberta, Canada)
“I would like to take this time to compliment
maranGraphics on creating such great books. I work
for a leading manufacturer of office products, and
sometimes they tend to NOT give you the meat and
potatoes of certain subjects, which causes great
confusion.
Thank you for making it clear.
Keep up the good work.”
–Kirk Santoro (Burbank, CA)
“You’re marvelous!
I am greatly in your debt.”
–Patrick Baird (Lacey, WA)
“Just wanted to say
THANK YOU to your
company for providing books which
make learning fast, easy, and exciting!
I learn visually so your books have helped me greatly –
from Windows instruction to Web page development.
I’m looking forward to using more of your Master
Books series in the future as I am now a computer
support specialist. Best wishes for continued success.”
–Angela J. Barker (Springfield, MO)
“I write to extend my thanks and appreciation for
your books.
They are clear, easy to follow,
and straight to the point.
Keep up the good
work! I bought several of your books and they are just
right! No regrets! I will always buy your books
because they are the best.”
–Seward Kollie (Dakar, Senegal)
“A publishing concept whose time has
come!”
–The Globe and Mail
“What fantastic teaching books
you have
produced! Congratulations to you and your staff.”
–Bruno Tonon (Melbourne, Australia)
“Compliments To The Chef!!
Your books
are extraordinary! Or, simply put, Extra-Ordinary,
meaning way above the rest! THANKYOUTHANKYOU
THANKYOU! for creating these. They have saved me
from serious mistakes, and showed me a right and
simple way to do things. I buy them for friends,
family, and colleagues.”
–Christine J. Manfrin (Castle Rock, CO)
“I have over the last 10-15 years purchased $1000’s
worth of computer books but find your books the most
easily read, best set out and most helpful and easily
understood books on software and computers I have
ever read.
You produce the best computer
books money can buy.
Please keep up the good
work.”
–John Gatt (Adamstown Heights, Australia)
“The Greatest. This whole series is
the best
computer learning tool
of any kind I’ve
ever seen.”
–Joe Orr (Brooklyn, NY)
“A master tutorial/reference
— from the
leaders in visual learning!”
–Infoworld
maranGraphics is a family-run business
located near Toronto, Canada.
At maranGraphics,
we believe in
producing great computer books –
one book at a time.
maranGraphics has been
producing high-technology
products for over 25 years,
which enables us to offer the
computer book community a
unique communication process.
Our computer books use an
integrated communication
process, which is very different
from the approach used in other
computer books. Each spread is,
in essence, a flow chart – the
text and screen shots are totally
incorporated into the layout of
the spread. Introductory text
and helpful tips complete the
learning experience.
maranGraphics’ approach
encourages the left and right
sides of the brain to work
together – resulting in faster
orientation and greater memory
retention.
Above all, we are very proud of
the handcrafted nature of our
books. Our carefully-chosen
writers are experts in their fields,
and spend countless hours
researching and organizing the
content for each topic. Our
artists rebuild every screen shot
to provide the best clarity
possible, making our screen
shots the most precise and
easiest to read in the industry.
We strive for perfection, and
believe that the time spent
handcrafting each element
results in the best computer
books money can buy.
Thank you for purchasing this
book. We hope you enjoy it!
Sincerely,
Robert Maran
President
maranGraphics
Rob@maran.com
www.maran.com
www.hungryminds.com/visual
CREDITS
Acquisitions, Editorial,
and Media Development
Project Editors
Rev Mengle
Dana Lesh
Acquisitions Editor
Jennifer Dorsey
Product Development Supervisor
Lindsay Sandman
Copy Editor
Jill Mazurczyk
Technical Editor
Kyle Bowen
Permissions Editor
Laura Moss
Media Development Specialist
Megan Decraene
Media Development Coordinator
Marisa Pearman
Editorial Manager
Rev Mengle
Media Development Manager
Laura Carpenter Van Winkle
Editorial Assistant
Amanda Foxworth
Production
Book Design
maranGraphics
®
Project Coordinator
Dale White
Layout
LeAndra Johnson
Adam Mancilla
Kristin Pickett
Screen Artists
Mark Harris
Jill A. Proll
Illustrator
David E. Gregory
Ronda David-Burroughs
Proofreaders
Christine Pingleton
Indexer
TECHBOOKS Production
Services
Special Help
Timothy J. Borek
Leslie Kersey
Diana Conover
Sara Shlaer
GENERAL AND ADMINISTRATIVE
Hungry Minds, Inc.:
John Kilcullen, CEO; Bill Barry, President and COO; John Ball, Executive VP, Operations &
Administration; John Harris, Executive VP and CFO
Hungry Minds Technology Publishing Group:
Richard Swadley, Senior Vice President and Publisher; Mary Bednarek, Vice
President and Publisher, Networking; Walter R. Bruce III, Vice President and Publisher; Joseph Wikert, Vice President and
Publisher, Web Development Group; Mary C. Corder, Editorial Director, Dummies Technology; Andy Cummings, Publishing
Director, Dummies Technology; Barry Pruett, Publishing Director, Visual/Graphic Design
Hungry Minds Manufacturing:
Ivor Parker, Vice President, Manufacturing
Hungry Minds Marketing:
John Helmus, Assistant Vice President, Director of Marketing
Hungry Minds Production for Branded Press:
Debbie Stailey, Production Director
Hungry Minds Sales:
Michael Violano, Vice President, International Sales and Sub Rights
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